Improve Internal Linking with Consistent Anchor Text
Internal linking becomes messy when different writers use random phrases for the same target page. Over time, this creates inconsistent user cues and weakens the semantic map of your site.
Extract anchor text into a simple line list and remove duplicates. Then review for clarity, intent, and tone consistency. Anchors should describe destination value, not generic words like click here.
For high-priority pages, define preferred anchor variations and include them in editorial guidelines. This gives contributors flexibility without losing structural consistency.
Better anchor governance improves user pathways and helps search engines interpret relationships between pages. Small copy decisions can produce large structural benefits.