Set an Evergreen Content Maintenance Routine
Evergreen pages lose value when maintenance stops. Outdated wording, stale examples, and formatting drift reduce usefulness even if the original topic remains relevant.
Create a recurring review cycle by content type. For example, update high-traffic guides every quarter and long-tail support pages every six months. During each pass, clean text, verify claims, and refresh examples.
Track updates with a simple log so your team knows what changed and when. This helps prioritize future refreshes and supports editorial accountability.
Consistent maintenance protects rankings, user trust, and monetization potential. Freshness is not only about new pages; it is also about keeping proven pages strong.