Landing Page Text Hygiene for Better Conversion
Landing pages need clarity at first glance. If text looks crowded, inconsistent, or repetitive, users hesitate before reading your offer. Formatting quality directly affects conversion confidence.
Start with headline consistency, clean spacing, and concise section labels. Remove filler phrases that add length without meaning. Keep call-to-action text direct and aligned with the promise above it.
Use line and word tools to compare variants quickly during optimization. Clearer text usually wins over clever but unclear phrasing, especially for cold traffic.
Text hygiene is not cosmetic. It reduces friction, improves comprehension, and supports more reliable conversion testing over time.