Use Slugify Tools for Better URL Optimization
URL slugs are part of the user experience, not only a technical field. A clear slug helps users understand where they are, and it makes links easier to share in email, chat, and social channels. Messy slugs with symbols and random casing create friction.
A good slug is short, descriptive, and predictable. Convert text to lowercase, replace spaces with hyphens, and remove unnecessary punctuation. Keep important keywords, but avoid stuffing. The goal is clarity, not density.
When migrating content, generate slugs in batch and review edge cases such as dates, product IDs, and duplicate titles. If a page already has traffic, avoid changing its slug unless necessary. Frequent URL changes can create redirect overhead and reporting confusion.
Slug hygiene supports both SEO and trust. Clean URLs signal editorial care, and editorial care is a strong quality indicator for users and advertisers.